Your LifeTalk Insider #63

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Welcome back…

From LifeTalk and Adviser Growth Community this week:

Thanks to everyone who has subscribed to LifeTalk Insider - Let’s get stuck in…

NEWS!

Tuesday next week marks my 46th year working with financial advisers!

And in that time, I’ve seen the good, the very good, the bad and the ugly of adviser marketing and lead generation. I’ve seen what works, and importantly - what doesn’t!

And I’ve shared that knowledge with over a million financial services delegates at conferences in the UK and around the world.

Twenty-one years ago, I launched a weekly marketing newsletter for financial advisers, which grew to 13,195 subscribers at its peak. But as social media platforms emerged, newsletters declined in popularity as advisers found new ways to access information and connect with others.

A Proven Resource, Reinvented for Today's Advisers

But today, newsletters have seen a startling resurgence in popularity, offering a more focused and personalised experience for readers.

Unlike social media, newsletters now offer tailored insights delivered directly to your inbox - without the noise or distractions. With improved presentation and readability, they’re easier to digest and far more engaging than ever before, offering curated, actionable strategies to help you grow your business at your own pace. Many newsletters now also offer an accompanying audio version to let you listen on the go.

To celebrate my 46th anniversary, I’m relaunching that newsletter…

Starting on 20th September, I’m bringing over four decades of learning together in a weekly publication designed to do one thing: help IFAs, financial planners and advisers attract more of the right clients.

This isn’t just a collection of generic tips. Your newsletter is packed with practical, proven strategies - from pre-internet approaches that still work, proven market templates to customise to your business - all the way to today’s latest AI tools.

Every issue gives you unique content, pro tips and actionable insights to make a real difference in your marketing, especially if your business is going through any kind of change or transition.

The insights will help you focus and stay on track to make this your best year yet.

Your subscription includes:

• Weekly high value Marketing and Lead Generation Newsletter for financial advisers

• Audio version of the newsletter to listen on the go

• Weekly customisable marketing and lead generation templates

• Weekly adviser marketing case study

• Marketing/lead generation Topic of the Week

• AI marketing Tip of the Week

• Case studies and adviser success stories

• Rapid-Fire reader-submitted Q&As

• Dedicated AI Q&A Tool to use 24/7

• PLUS - Membership of the Adviser Growth Community
  
  You’ll gain access to the Adviser Growth Community - an exclusive group of advisers dedicated to helping each other succeed through collaboration and shared insights.

• PLUS - Access to the new AI Prompt Vault for Financial Advisers - exclusive AI Prompts for Lead Generation (Coming Soon)

Your investment is just £5.55 per month – for the first 55 members.

I hope you can join us - advisers have been subscribing here.

LifeTalk and 11 others: What’s one change you’ve made in your business this year that has improved efficiency and/or productivity? Click…

Darren and 32 others: Here is a thought for a change to pensions that Rachel Reeves could make that I haven't seen suggested anywhere. It wouldn't save a huge amount in tax but would only catch the higher paid.

Stop carry forward on pension allowances. Make the Annual Allowance use it, or lose it. No bringing forwards 3 years unused allowance. Click…

Dan and 56 others: What would you do in this situation…?

Client has recently taken majority of TFC to pay off high interest debts which was a no brainer. 55, still working, higher rate tax payer and living beyond means but is looking to reduce a start bigger regular pension contributions. Client has requested a £5k taxable income directly, which will trigger MPAA and therefore massively reduce her pension saving ability before retirement, but also she has another pension which she has £22k in to utilise TFC from instead to meet need without triggering MPAA.

I kindly sent email to make her aware of possible disadvantages to which the response was this: Click…

Neil and 4 others: Can I borrow your brains, please?

As some of you might know, I am elected to PIMFA's Strategic Advisory Group to represent small firms. I am sure that you, like me, are encountering clients who are worried about losing their tax-free cash in the upcoming Budget. I therefore propose to ask PIMFA to support a petition and to make direct representation to the Government on the following basis: Click…

Sarah and 15 others: I cannot comprehend the amount of times i have been told the incorrect information by these two providers over the last 2 weeks. How on earth do you get to speak to someone with any authority? Click…

Kevin and 7 others: Is it me? I know I'm a Gog but do commentators in the industry, government and media need to keep spouting on about how the "advice profession" needs to work with/engage clients? Another comment today from the Defaqto event on how we need to work with the less financially savvy or well off. It is not us advisers that need to reform the system but government and the regulator. I like many others here will do their fair share of pro bono advice because it is the right thing to do but we cannot do it for the population as a whole. Click…

LifeTalk member and 18 others: For someone who is level 4 qualified what is the most efficient way for them to reach chartered status please? Click…

LifeTalk member and 31 others: I’m about to embark on the path to become an IFA at 55, (never too late right?!). I’ve been used to earning 150k upwards per annum. How long do you think it will be before I can reach those levels again? Click…

Mark and 12 others: I have a scenario where a client’s elderly mother lives in a £400K house that she owns 50% of on a Tenants-in-Common basis. The other 50% is owned by an ex-partner (Never married 15 years parted at least) who has rented a flat elsewhere ever since. Said lady is about to go into a care home. She has modest £15K p.a. at most income and sub £10K savings.

The question is: How and when will the Local Authority view and factor in her half of the house in their assessment of meeting her care costs? Click..

LifeTalk and 18 others: How 'reliant' are you on cashflow modelling? Too much? Click…

Jane and 56 others: What do we call what we offer - advice, planning etc. Having been in some heated debates recently on what is planning and what isn’t, it has reminded me how hard this is for clients to work out as well. Click…

[Poll] Paddy and 46 others: Renting/owning a physical office space in the high street of a town? Ignoring the obvious cost of maintaining it etc. Purely from a marketing perspective advisers who have one has it generated any additional enquiries over and above website. Click…

Brian: I've been wondering what specialisms group members have, which might be useful for cross referral or brains picking. When I was practising my niche specialism was the nuances of the Armed Forces Pension Schemes.

Share yours here - don't hide your honey under the hive… Click…

😮 I've now seen four examples of financial advisers who have attracted new clients because their websites were recommended in ChatGPT.

This is very good news for a wide range of advisers looking for new leads and it puts smaller advisers on a par with larger firms for visibility online.

ChatGPT is looking for certain specific things on financial advisers' websites, so AI search results can be influenced in a variety of quite simple ways. We now have a comprehensive How To guide on how this works and how you can dramatically improve your chances of being found in ChatGPT search results.

Get yours here…

Posts from Adviser Growth Community this week:

👨‍💼 🙋‍♀️ Here’s why financial advisers are joining Adviser Growth Community

This graph highlights why financial advisers are joining the Adviser Growth Community (AGC): 74% are experiencing change or transition, with 60% finding it challenging. AGC supports advisers in building resilience, streamlining operations and achieving balanced, fulfilling professional and personal lives. 👇

If that’s you, you should come and join us…

👉 Your Bucket Lists

Tell us about one thing that’s on your professional bucket list. Click…

😮 Which personal goal would make the biggest difference in helping you achieve your best year ever? Click…

🚀 Congratulations to Anita

Great to see Anita Wright of this parish making waves on the PR front. Some good mentions recently in the Express, Money Week and This is Money. Click…

😮 Why you should stop buying leads…

Here’s a far better way… Click…

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That’s it for this week…

If you have enjoyed LifeTalk Insider, please forward this to your colleagues and suggest they subscribe here

As always, thanks for reading and see you next time.

If you have adviser friends or colleagues, or office team members who you think would benefit from joining LifeTalk, please copy and send them this link: https://www.facebook.com/groups/AdviserLifeTalk

And visit and join our brand new group Adviser Growth here:

For Financial Advice Professionals

• Join the LifeTalk Monthly Mastermind Meeting to grow your financial advice business. Advisers have been joining here.

• Marketing consultancy, adviser lead generation training and conference speaking

• Presentation and public speaking skills coaching

• LinkedIn coaching for financial advisers - one to one and groups

• Book writing mentoring to financial advisers