Your LifeTalk Insider #32

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A personal message from me…

…to say a huge thank you to everyone who makes the LifeTalk community what it is.

This year has seen 3,065 new posts which generated 41,982 comments and a massive 51,001 reactions.

An amazing 84.68% of members are active, which is almost unheard of for online groups. In online communities, involvement generally follows the 90-9-1 rule, where 90% of community members are 'lurkers' who read or observe, but don't contribute. 9% of community members edit or respond to content but don't create content of their own, whilst 1% of community members create new content.

All of which suggests LifeTalkers have a lot to say!

We have two Marketing and Lead Generation Groups for Advisers

Our separate marketing and lead generation group is also growing well with almost 500 members, and our brand new premium offering - the Adviser Marketing Club has got off to a great start with a whole year of lead generation training for members beginning on 16th January. Founder Membership is now closed but you can learn more here. Or, write to me if you would like to join us straight away: [email protected]

AI Best Practice for Financial Advisers

Our AI Best Practice group for IFAs is also a new premium offering for those IFAs and advisers who are eager to embrace AI in their businesses. And interestingly, our most popular webinar of the year was our recent Introduction to AI for Financial Advisers which generated a fantastic response. If you missed it you can catch up here.

You cannot afford to ignore AI as a financial adviser, and so due to the rapid developments in the technology, we will be hosting monthly AI webinars for advisers throughout 2024. We strongly recommend that if you want your financial advice business to be right up to date on AI, you should join our AI Best Practice Group here: https://ai-best-practice-for-advisers.scoreapp.com/

Financial Planning Rocks!

What can I say - if you love your music (and it doesn't have to be Rock!) come and join the fun here: https://www.facebook.com/groups/financialplanningrocks

LifeTalk Insider

In 2023 we reintroduced our newsletter LifeTalk Insider, which in just thirty weeks has been viewed 6,600 times. The weekly newsletter has an open rate of 49.71% which compares favourably with the average open rate across all industries of 21.5% (source: Campaign Monitor Campaign Benchmarks Report). You can subscribe here: https://www.lifetalkinsider.com/

Books

Thanks to everyone who has purchased one of my books in 2023. This year saw an updated version of Marketing for Financial Advice Professionals, plus a new one Lead Generation for Later Life Advisers and another new release The Financial Advisers Guide to AI Adoption. I'm in the process of finishing off a second book on AI for advisers, which will be available mid January 2024.

Mastermind Groups

There is clearly an appetite for groups of advisers to meet up in person on a regular basis, and which follow a proven mastermind model. This is being put together as we speak, and I'll be sharing more details in due course.

All that remains is for me to wish every member of LifeTalk a safe and prosperous 2024.

Phil

PS Two hundred and thirteen IFAs and financial planners logged into LifeTalk on Christmas Day! That’s dedication - thank you!

We're almost done for 2023, so let's hear all about your last twelve months - in Just Three Words.

Over to you! Tell us here…

Share LifeTalk Insider

Please don’t keep us a secret - pass this on to your colleagues - thanks in advance…

That’s it for this week…

If you have enjoyed LifeTalk Insider, please forward this to your colleagues and suggest they subscribe here

As always, thanks for reading and see you next time.

If you have adviser friends or colleagues, or office team members who you think would benefit from joining LifeTalk, please copy and send them this link: https://www.facebook.com/groups/AdviserLifeTalk

For Financial Advice Professionals

• Marketing consultancy, adviser training and conference speaking

• Presentation and public speaking skills coaching

• LinkedIn coaching for financial advisers - one to one and groups

• AI best practice training for financial advisers

• Join the Adviser Marketing Club - learn more here…